Jobs in naples, usa

Senior Marketing Manager


naples, usa,

Job description

Posting Date Jun 16, 2022 Job Number 22099698 Job Category Sales & Marketing Location The Ritz-Carlton Naples, 280 Vanderbilt Beach Road, Naples, Florida, United States VIEW ON MAP Brand The Ritz-Carlton Schedule Full-Time Relocation? N Position Type Management Located Remotely? N At more than 100 award-winning properties worldwide, The Ritz-Carlton Ladies and Gentlemen create experiences so exceptional that long after a guest stays with us, the experience stays with them. As the premier worldwide provider of luxury experiences, we set the standard for rare and special luxury service the world over. We invite you to explore The Ritz-Carlton. JOB SUMMARY Serves as the discipline leader for marketing and partners closely with other topline disciplines (Sales and Revenue Management) to develop overarching cross-cutting strategies. Responsible for creating a comprehensive marketing strategy that aligns with the hotel(s) goals and positioning. Develops and oversees implementation of marketing strategies designed to drive topline revenue and achieve RevPar/share-of-wallet goals. Manages all internal and external communication and owns digital presence, including by not limited to property website, third party channels and social media while maintaining brand integrity. Identifies incremental marketing opportunities ranging from partnerships, third-party cites and CVBs. Expertly articulates campaign performance regularly to General Manager(s), Sales and Revenue Management leaders and Hotel Ownership. May oversee Marketing Coordinator for execution of identified tactics. CANDIDATE PROFILE Education and Experience u2022 2-year degree from an accredited university in Business Administration, Marketing, Sales, or related major; 3 years' experience in Marketing or a comparable professional area. OR u2022 4-year bachelor's degree in Business Administration, Marketing, Sales, or related major; 1 year experience in Marketing or a comparable professional area. CORE WORK ACTIVITIES Marketing Strategy u2022 Develops overarching marketing strategy from marketing plans to overall hotel marketing budgets for hotel(s) they support to align with business priorities, in consultation with General Manager(s). u2022 Actively participates in reoccurring Sales Strategy Meetings to articulate the most up to date marketing strategy and implementation details. u2022 Reconciles marketing plan monthly with accruals, forecast in conjunction with Director of Finance. u2022 Leads repositioning efforts in partnership with Area Team, GM and hotel executive team. u2022 Serves as brand guardian / liaison, verifying all marketing reflects brand voice. u2022 Leads and/or partners with Hotel Operations to conceptualize/execute property-level Programming and Activation, based on brand guidelines. u2022 Leads the strategic pull-through of continent and brand promotions and campaigns. u2022 Partners with Revenue Management to develop and execute promotional strategy efforts. u2022 Develops and manages property email marketing strategy, digital strategy across M.Com and Third-Party sites, paid media campaigns and performance to verify proper execution. u2022 Supports group lead generation efforts. u2022 Runs, reviews, analyzes, and clearly articulate to stakeholderu2019s and owners the key marketing reports and adjusts strategy accordingly. u2022 Manages internal and external partners to verify deliverables are executed to support hotel strategy. u2022 Develops and oversees/executes annual digital marketing plan, and overarching partnership and marketing strategies to maximize hotel revenue production and identify digital marketing opportunities on third party and local partner sites. u2022 Manages the OTA Strategy in collaboration with Revenue Management through monthly market leader reviews, media investments and hotel positioning alignment. u2022 Monitors and provides recommendations for SEO and updates as needed in collaboration with Marriott Digital Services (MDS) or agency. u2022 Identifies digital marketing opportunities on third party and local partner sites. Content Management u2022 Sets overarching messaging strategy for hotel/group of hotels aligned with positioning. u2022 Manages content (via EPIC, Efast, MDS Client Community, etc.), OTA Content (via respective extranet sites) and Third-Party and Group Sites (via respective content management systems). u2022 Manages photography distribution including search photos, pre-arrival photos, and photo gallery management u2022 Creates landing pages and Discovery Pages to enhance content, as applicable. u2022 Manages guest communications (e.g. confirmation, pre-arrival, etc.). Partnerships and Public Relations Management u2022 Sets overarching partnership strategy for hotel/cluster of hotels. u2022 Identifies and cultivates partnerships internally and externally, including Marriott Digital Services (MDS). u2022 Manages cluster marketing strategies. u2022 Maintains frequent, active engagement with Area Directors of Marketing to communicate overall recommendations and actionable next steps based on identified findings, best practices, and overall digital trends for their portfolio of hotels. u2022 Sets overarching PR strategy for hotel/group of hotels, outlining goals, pitch angles and target segments. u2022 Manages PR agency, if applicable, or manage PR messaging. u2022 Manages execution of PR events, promotions. Outlet and Ancillary u2022 Identifies outlet marketing opportunities on third party and local partner sites. u2022 Defines in-house F&B programming in partnership with F&B Director and manages execution. Social Media u2022 Sets overarching social media strategy for hotel/group of hotels, outlining goals and target segments. u2022 Develops and implements social strategy. u2022 Manages paid social media budget and strategy. u2022 Assists in reviewing social media content calendars and collect local area and property events. General u2022 Leads, own and direct asset development including hotel collateral, photoshoots (sourcing, planning, on-site execution, post-editing and distribution), etc. Effectively measures and clearly communicates success of campaigns and digital performance using relevant reports tools. u2022 Demonstrates the ability to create and maintain strong relationships and negotiation skills with key internal and external partners/stakeholders; (e.g. GMs, Sales and Revenue Leaders, Regional Team, media representatives). u2022 Manages development, design of hotel collateral as needed. u2022 Completes other reasonable duties as requested by leadership. Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.